search query: @freeterm Hedonic consumption / total: 2
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1.
The relative importance of the brand of music festivals: A customer equity perspective
Journal of Strategic Marketing
2010 : JUL, VOL. 18:4, p. 291-301
 2010 Leenders, M.A.A.M.
2.
Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events
Journal of Business Research
2002 : SEP, VOL. 55:9, p. 697-707
 2002 Hightower, R.
Brady, M. K.
Baker, T. L.
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